Your cart is currently empty!
01 About
Brand
Brand Positioning
MonkeyZoo stands out in the NFT and Chia blockchain space by offering a unique blend of bold monkey artwork, innovative blockchain experiences, and a roadmap that spans children’s books, metaverse gaming, and an open license for broad usage. Our products are designed to be fun and engaging for all ages, while also providing an honest and accessible introduction to Chia and Web3 technology.
Brand Purpose
We exist to inspire belief in the transformative potential of the Chia blockchain by creating innovative, fun, and educational NFT-based experiences. MonkeyZoo has been a passionate supporter and innovator in the Chia community since our inception, and we are dedicated to pushing the boundaries of what is possible with this ground-breaking technology.
Brand Promise
When you engage with MonkeyZoo, you can expect an experience that is simultaneously fun, educational, and community-driven. We promise to be your trusted guide in the world of Chia, delivering innovative products and content that empower you to explore and appreciate the potential of blockchain technology.
Consumer Takeaway
MonkeyZoo is the fun, trustworthy, and innovative brand that is making Chia and NFTs accessible and exciting for everyone.
Audience
NFT Collectors and Chia Enthusiasts
Tech-savvy individuals who are actively involved in the NFT and Chia ecosystem. They are drawn to MonkeyZoo for our unique and detailed NFT collections, innovative blockchain experiences, and the opportunity to be part of a ground-breaking project on the Chia blockchain.
Gamers and Metaverse Explorers
Passionate gamers and metaverse enthusiasts who are excited about the potential of Web3 technology. They engage with MonkeyZoo for our immersive gaming experiences, metaverse integrations, and the ability to utilize their NFTs in innovative ways across multiple platforms.
Parents and Educators
Forward-thinking parents and educators who understand the importance of blockchain literacy. They turn to MonkeyZoo for our engaging educational content, which leverages the fun and friendly MonkeyZoo characters to introduce complex blockchain concepts in an accessible and age-appropriate manner.
Web3 Curious Individuals
People who are intrigued by the buzz around NFTs, the metaverse, and Web3, but may not have deep technical knowledge. They are drawn to MonkeyZoo as an accessible entry point into this world, where they can learn, explore, and have fun without feeling intimidated or overwhelmed.
02 Personality
It’s what makes MonkeyZoo unique
Our brand personality encapsulates the essence of MonkeyZoo, guiding us in creating a consistent and compelling brand experience across all touchpoints. These four traits, when combined, define how we express ourselves through our design, tone, and overall brand presence.
Playful
We infuse a sense of fun and light-heartedness into everything we do. Our vibrant artwork, engaging characters, and immersive experiences are designed to delight and captivate users of all ages. We never take ourselves too seriously, but we always take our commitment to our users seriously.
Innovative
As passionate believers in the potential of the Chia blockchain, we push the boundaries of what’s possible with this ground-breaking technology. From our unique NFT collections to our educational content and metaverse integrations, we’re always striving to innovate and inspire.
Trustworthy
We understand the importance of trust in the world of blockchain and NFTs. That’s why we prioritize transparency, security, and honesty in all of our interactions. Our users can count on us to be their reliable guide and partner as they explore the exciting possibilities of the Chia ecosystem.
Inclusive
We believe that the power of blockchain should be accessible to everyone. Whether you’re an experienced NFT collector, a curious parent, or a newcomer to the world of Web3, we strive to create a welcoming and inclusive environment where you can learn, grow, and have fun at your own pace.
Brand Voice & Tone
Our brand personality is reflected in the way we communicate with our audience, informing our voice and tone across various channels and contexts.
Playful
We use lighthearted, friendly language that evokes a sense of fun and adventure. Our tone is warm and enthusiastic, inviting users to join us on a journey of discovery and creativity. We embrace humor and whimsy, but always in a way that feels authentic and appropriate to the situation.
| Like this | Not this |
|---|---|
| Ready to monkey around in the world of Chia? We’ve got just the thing! (fun, inviting) Collect, trade, and go bananas with MonkeyZoo NFTs! (playful, enthusiastic) | Hey there, little monkey! Want to learn about the boring world of blockchain? (condescending) |
Innovative
We speak with confidence and authority about the potential of Chia and the innovative nature of our offerings. Our tone is forward-thinking and optimistic, focusing on the solutions and possibilities we’re creating. We don’t shy away from technical concepts, but we always strive to make them accessible and relatable.
| Like this | Not this |
|---|---|
| Discover a new frontier in NFTs with MonkeyZoo on the Chia blockchain. (forward-thinking, confident) From unique smart contracts and eco-friendly farming to metaverse assets and Web3 gaming, we’re pushing the boundaries of what’s possible. (innovative, solutions-oriented) | Forget everything you know about NFTs. MonkeyZoo is here to disrupt the space. (dismissive, jargony) |
Trustworthy
We communicate with clarity, transparency, and empathy, building trust with our audience at every touchpoint. We’re upfront about our practices, our values, and the steps we take to ensure security and reliability. Our tone is reassuring and honest, demonstrating our commitment to our users’ best interests.
| Like this | Not this |
|---|---|
| Your trust is our top priority. Here’s how we keep your MonkeyZoo NFTs and Chia assets safe. (clear, transparent, reassuring) We’re committed to being your trusted partner in the world of Chia. (empathetic, honest) | Don’t worry, your MonkeyZoo NFTs are probably safe with us. (vague, undermines trust) |
Inclusive
We use welcoming, accessible language that makes everyone feel included and valued. We avoid jargon and exclusionary terms, instead focusing on clear, relatable communication that meets people where they are. Our tone is friendly and encouraging, inviting users of all backgrounds and skill levels to engage with us.
| Like this | Not this |
|---|---|
| Whether you’re a seasoned collector or new to the world of NFTs, MonkeyZoo has something for you. (welcoming, inclusive) Join our vibrant community of MonkeyZoo enthusiasts, where everyone is welcome! (friendly, encouraging) | MonkeyZoo is for serious NFT collectors only. Noobs need not apply. (exclusionary, elitist) |
By embodying these personality traits and voice/tone guidelines, we can create a strong, cohesive brand identity that resonates with our target audiences and sets MonkeyZoo apart in the competitive landscape of NFTs and blockchain projects
03 Logos & Usage
Wordmark case
MonkeyZoo or Monkeyzoo?
Consistency in how we present our brand name is crucial for building brand recognition and awareness. After careful consideration, we have decided to use “MonkeyZoo” as the official spelling of our brand name across all communications and marketing materials.
Arguments for “MonkeyZoo”:
- Clarity: By capitalizing both “Monkey” and “Zoo,” we create a clear visual distinction between the two words, making it easier for readers to recognize and remember our brand name.
- Professionalism: The capitalization of both words lends a more professional and polished appearance to our brand name, which aligns with our goal of creating a high-quality and trustworthy brand image.
- Consistency with logo: Our logo features the words “Monkey” and “Zoo” in with capital letters, emphasizing the distinction between the two words. By writing “MonkeyZoo” with both words capitalized, we maintain consistency between our logo and our written brand name.
In summary, always use “MonkeyZoo” when referring to our brand in text, and ensure that this styling is applied consistently across all platforms and materials. By doing so, we reinforce our brand identity and make it easier for our audience to recognize and connect with us.
Additionally, “FusionZoo” should be used, instead of “Fusionzoo”.
MonkeyZoo
Wordmark
Mark
Mark + Wordmark Vertical
Mark + Wordmark Horizontal
FusionZoo
Wordmark
For use on the MonkeyZoo site.
Wordmark + MonkeyZoo Wordmark
For use anywhere else, where MonkeyZoo is not clearly branded.
04 Colour
Primary / Secondary / Tertiary
Legacy Web
05 Visuals
Icons
Logo mark element
Use with MonkeyZoo text mark
Icon used for NFT collections.
Use for squares like the website’s icon
Alternate icon for use in floating designs.
07 Typography
Montserrat
Montserrat Black is the font used for headlines on marketing and product web experiences. You can find it here.
Inter
Inter is the font we use as our secondary typeface for use in paragraph text and small UI elements. In cases that Montserrat is not available, Inter may be substituted for headlines as well. You can find it here.